The Web Architecture
Websites built to earn authority, and to stay yours.
We make the tools that build, move, restructure, fix and grow websites. Every site runs on WordPress, on your own hosting, under your name. You can leave whenever you like and take everything with you.
01
Ownership comes first.
A website you rent can be repriced, limited or switched off. Everything we make produces a standard WordPress site that lives on hosting you choose and pay for directly. If you stop using our tools tomorrow, your site keeps working.
02
Architecture before decoration.
A good-looking site that nobody can find is a brochure in a drawer. Our tools start from structure: what the site is about, how its pages relate, and how a reader or a search engine moves from one to the next. Design sits on top of that, never instead of it.
03
You stay the author.
Software proposes, you decide. Where AI helps, you choose how much it helps, you can see what it changed, and you decide whether changes wait for your approval or go ahead on their own. The site carries your name, so the last word is yours.
Seven products for the whole life of a website
Build
NoTiesBuilder
A guided path from your brief to a finished WordPress site on your own hosting. Easy to build. Yours to keep.
Move
FreeYourWeb
Brings sites from Framer, Wix, Squarespace, Webflow and similar builders home to WordPress, keeping your URLs and your search traffic.
Restructure
WebsiteSecondLife
Reorganizes an existing site into clear topics, with pillar pages, internal links and a heading order that makes sense.
Renew
SiteRenewer
A one-time visual renewal of a whole site, images and colors included, across hundreds of pages at once.
Fix
WebShapeUp
Technical repairs for WordPress sites, quoted from a scan and carried out through a small bridge plugin.
Write
AEOPartner
New articles from the gaps in your site, written to be cited by AI answer engines and approved by you before they go live.
Keep current
FreshnessPilot
Small, steady updates that keep existing pages accurate and alive, on autopilot or with your approval.
Built on an open standard, not on a platform
WordPress runs about four in ten websites on the internet, according to W3Techs, and its license lets anyone use, study, change and redistribute it. That is why we build on it, and why we explain it from the ground up in How WordPress Works It is not a matter of taste: it is the one format where your site, your content and your history can move to any host without asking anyone for permission.
The rest of what we make follows from that choice. Our themes give a site a clear structure from the first page. Our plugins handle the architecture underneath: pillar pages, structured data, internal links. Each one works on its own, and none of them locks you in.
From the blog
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URL Design: How to Build URLs That Last
An address is a promise that a page will be there. How to design URLs that read well, survive redesigns and never…
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How WordPress Builds a Page
Every WordPress page is built fresh, in the same order, for every visit. The journey from a request to finished HTML, step…
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The Front End of a Website: HTML, CSS and JavaScript
The part of a website that runs in the browser: what HTML, CSS and JavaScript each do, where the back end stops,…
Notes on building websites that last
An occasional email when we publish something new on site architecture, ownership and maintenance. No product announcements dressed up as advice.